Many of today’s top executives are doing something odd in the morning. They are getting dressed in the same clothes every single day. I don’t mean they are wearing literally the same thing, without washing. I mean that they own 5 identical outfits and that’s what they wear every day. They will wear the same charcoal suit with the same color shirt and same color tie every day. They wear the same style socks and the same shoes. Same belt, same watch, all the way down the line. What they wear is just the start.
They have a highly structured morning routine that contains as much similarity from day to day as possible. That routine is designed to eliminate any choices they have to make each day. They eat the same thing, get up at the same time, do the same things in the same order, and yes, wear the same clothes every single day.
Why are today’s highest level performers standardizing as much of their morning as possible?